top of page

Nemayen Animated Series

WORK

Nemayen is an original animated series created with Aziz Al Nasrallah (@abadkwt), bringing character design, performance, and storytelling together. The series began with two sisters, Sultana Qamar Al Zaman and Maleeha, before finding a new direction in Maleeha’s outspoken personality. Her short talks and spirited rants became the heart of an ongoing creative collaboration.

the challenge

As the project evolved, the challenge was to give Maleeha room to carry the series in a shorter format. With roughly a minute for each video, character, voice, and animation needed to work closely together to bring her point of view to life. This shift opened the series to a variety of everyday topics, while keeping Maleeha’s personality at the center of every episode.

the approach

My role spanned the visual storytelling, from the first character designs to the finished animation. Working closely with Aziz, the production brought together:

  1. Character Design — Establishing the visual identities of Sultana Qamar Al Zaman and Maleeha, the sisters at the heart of the original concept.

  2. Storyboarding & Direction — Shaping how each episode unfolded on screen, translating the story into a sequence of visual moments.

  3. Animation — Bringing the characters to life through movement, expression, and reactions that complemented their dialogue.

  4. Voice & Sound — Aziz provided the voices, sound effects, and music, adding personality and atmosphere to the animated world.

  5. Color — Maryam Alshaya later joined the production to color the animated videos, expanding the creative collaboration behind the series.

the outcome

Nemayen developed into an ongoing series with Maleeha taking center stage. From beauty standards and social media personalities to family conversations and a visit to the spa, each episode gives her a different situation to react to—and something new to say.

The project brought together:

  • Original characters developed through design and animation.

  • A focused format built around Maleeha’s voice and point of view.

  • A creative collaboration combining visual storytelling, vocal performance, music, sound effects, and color.

Watch the series in the Nemayen playlist on YouTube.

conclusion

Nemayen reflects the value of allowing a project to find its voice as it develops. Our collaboration has given Maleeha a stage of her own, while giving me the opportunity to carry a character from design through to a complete animated performance. The series continues to evolve, one topic—and one rant—at a time.

bottom of page